Ben Carson is overhauling his campaign operation, adjusting his tone and doubling down on old-fashioned retail politics to help revive his flailing presidential bid.
The retired neurosurgeon, who sat atop the GOP field just months ago, kicked off 2016 facing sliding poll numbers and a campaign shakeup. Five staffers -- including three top advisers -- have left the campaign, said retired Major Gen. Robert Dees, the new campaign chairman. That leaves Carson's team just weeks to regroup before the Iowa caucuses.
One of the first changes could be the candidate's tone.
"Ben is ready to fight for this," a Carson adviser said. "He's ready to really show himself in a way he hasn't necessarily been on display in a while."
Armstrong Williams, Carson's business manager, echoed that prediction in an interview with CNN Thursday.
"He's soft-spoken and sometimes people confuse soft-spokenness with not being strong enough," Williams said. "Dr. Carson has learned that sometimes soft-spokenness is not enough. "There will be more fire in his belly."